Vienna's Museum Quarter (MQ - MuseumsQuartier) is gearing up for a hot Summer of Fashion, hosting exhibitions, fashion shows, workshops, performances and other fashion-related activities all season long. Two major fashion exhibitions open on June14 in two separate museums. At the MUMOK museum of modern art, Reflecting Fashion explores the interplay between art and fashion from the beginning of modernism to the present.
The Technosensual exhibition at quartier21 will be devoted to future fashion and its relationship with modern technologies. It features various novelties and innovations (such as sensors and LEDs) that may one day become regular features in everyday clothing.
In order to promote Vienna as a swinging metropolis and in cooperation with the Architecture Museum, experts and insiders are taking visitors along special architecture, fashion and design routes, highlighting the latest trends in these fields. One might be led to Vienna's 6th District, for example, where a number of small businesses have come up with some unusual ideas for making money.
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