Dries van Noten could be literally described as a native Antverpian: his father with his Van Noten brand was one of the first menswear designers in the city; all the others before him are said to have been nothing more than ordinary tailors. The young Van Noten became his father's assistant at the tender age of 16. Today visitors to Antwerp enter Dries van Noten's shop with the same solemn and reverent faces as the other symbol of the city, the memorial house of peter Paul Rubens. The 1881 building used to house a menswear shop and the former interior has been preserved in its entirety: parquet floor à la Chateau de Versailles, marble, mosaics, a glass cupola... And, of course, the Dries Van Noten menswear and womenswear collections: their style is like crossroads of the East and the West; you get the feeling that the designer is on a never-ending trip: India, China, Thailand, Morocco, Egypt... All of the fabrics used in the collections have been custom-made especially for the designer's needs. There is one special thing common to all of them: the fabrics never look completely new. In his interviews Dries Van Noten claims that at Het Modepaleis he is dressing three generations: from teenagers to their grandparents.
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Keywords: Antwerp, fashion clothes shop, brand shop, stores, shops