Marimekko is the legend of the Finnish design and textile industry. The vivid decorative palette of geometrical patterns dating from the 1950s - 1970s unique to the brand has long since joined the ranks of design classics and is reborn each new season in endless new variations. The Marimekko story started in 1951; one of the bases of the concept was the idea of creating something completely new and different from the offerings of the market, engaging the most visible of young local designers. Marimekko first entered the spotlight of the global media in the 1960s when one of the brand's shift dresses with a vibrant graphic pattern was purchased by Jackie Kennedy. The Marimekko design with its circles, flowers (especially the poppy pattern), waves, zigzags and vivid colour scheme suited the 1960s trendy Pop Art trends down to the ground. One of the most famous Marimekko patterns, the vivid flowery Unikko that has already earned the status of a symbol, was created by Maija Isola. The charmingly naive patterns by the Japanese designer Katsuji Wakisaka, inspired by a travel to France, also belong to the Marimekko classics. The company has held on to its tradition of inviting new designers to create its collections. Today Marimekko offers a huge range of lifestyle accessories centred on the basic elements of clothing, interior textiles and bags. There are a number of Marimekko stores in Helsinki, including a small one at the international airport.
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