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Miun is one of the must-stop destinations if you are en route to explore Finnish fashion scene and, the same way as IvanaHelsinki on the opposite side of the street, it's a true oasis of feminine romanticism, just this time in the interpretation of the Finnish fashion designer Ilona Hyötyläinen. The main material used in Miun collections is bamboo jersey, while its collections are small with a limited number of designs. Ilona Hyötyläinen might have drawn inspiration from flowers and angels, summer sky, marble and verdant forests, yet sensuality and feathery lightness are uniting elements of all her collections.

Uudenmaankatu 14
www.miun.fi

^03/2012

Keywords: Helsinki, fashion, store

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