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Designed to Win, Design Museum, July 26 – November 18, 2012, London
Author: Anothertravelguide.com
Appropriately enough for the host city of this year's Summer Olympic Games, the current exhibition at London's Design Museum is devoted to the symbiosis of design and sports in the name of one all-important goal - winning. From Formula 1 racing cars to running shoes, in a world where sports competitions are won by tiny fractions of a second, each new invention represents an additional route to the "promised land" of continued victories. On the one hand, the exhibition highlights the interplay of design with new technologies and materials in the setting of new sports records. On the other hand, these innovations lead us to reflect about how far we should go in the quest to better athletes' performance and to what extent a marathon or other sports victory is due to the merits of the athlete himself. The "science of winning" has gone far beyond the confines of the sports arena, extending to the spheres of fashion, advertising, art, movie-making, business and politics, to name a few. Can sports records really be viewed as the wondrous accomplishments of world-class athletes, or are they becoming tainted by a mad competition among designers, scientists and engineers?
Design Museum
Shad Thames, London
Tel. (+44) 020 7403 6933
designmuseum.org
Keywords: London, exhibition
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