LIINA VIIRA
Author: Anothertravelguide.com0 COMMENTS
LIINA VIIRA presents a fresh, contemporary look at traditional Estonian costumes by a young Estonian fashion designer Liina Viira, offering her unique knitting collections there.
LIINA VIIRA is a bright illustration to the fact that knitting has no limitations whatsoever, neither from design nor functionality aspect. These garments, so modern, creative and almost sensual, are far from any classic understanding of what a knitted pullover, cardigan, cap or pants should look like. Those who value attractive yet practical outfits would appreciate a collection of bright knitted dresses, exposing denuded backs, shoulders or bellies, or dresses with unusual details, adding volume and personality to them.
LIINA VIIRA makes you surrender to magic world of colors, shades and hues that interchange and make new and new combinations. You literally cannot resist taking a bit of this colorful wonder home with you, especially knowing that it's going to keep you warm as well. Everything is made of 100% wool, partly machine-knitted with details made by hand.
LIINA VIIRA interior features Estonian industrial design company's Keha3 (www.keha3.ee) solutions for ceiling lighting in the shape of ventilation tubes, as well as multifunctional plastic seats, easily transformable into a chair for two or a comfy lunge where you can cozily curl up and have a chat with the designer herself. Perhaps she'll draw your attention to her collection of ancient suitcases, now forming a shop counter and serving as a storage space as well. It's not so easy sometimes to remember in which suitcase a particular item has been stashed, yet, made of different materials - leather, wood and cardboard, and featuring different styles, they allow tracing the fashion of these traveling-bags throughout the centuries. And there is displayed yet another pride of the young designer - the Small Needle*! Even during a short conversation, you'll feel charmed and fascinated by Liina's humor, enthusiasm and sparkling personality.
Although Liina Viira has Estonian roots, she was born and raised in Stockholm and her interest towards Estonian national clothing grew from a distance. She has already developed brand in Estonia, and her Swedish-Estonian character can be identified throughout her works, combining explosion of colors typical to Estonian costumes and Scandinavian practical aspects and pureness of lines.
*The Small Needle 2011 (Väikese Nõela 2011) is an award given in the framework of the Estonian fashion award, the Golden Needle 2011 (Kuldnõel 2011).
07/2011
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