Wunderkind
Author: Anothertravelguide.com0 COMMENTS
No-one would say that the professional life of German fashion designers has been a walk in the park during the past few years. Jil Sander, for one, having returned to the eponymous fashion house - owned by Prada Group at the time - after a very tempestuous break-up, left it after a short and sweet moment of triumph. The same goes for Wolfgang Joop who launched his famous Joop! brand in 1978. The beginning was brilliant. Joop! evolved into a real empire, offering cosmetics and sunglasses alongside fashionable clothing. A couple of years later the designer took the opportunity to sell the brand profitably; its fame has considerably faded since then. However, the author of the original collection has nothing to do with the fact. Prohibited by the agreement to make further use of the Joop! trademark, the designer was quick to appropriate the nickname he had been given by the German media: Wunderkind. The store of the new brand is located in the Gendarmenmarkt Square, opposite The Corner Berlin, the most famous of concept stores in Berlin; it is definitely worth paying a visit.
Wolfgang Joop is a passionate collector of contemporary art; it does show in the design of the store, slightly reminiscent of a grown-up children's playground.
Gendarmenpalais (Markgrafenstraße 42)
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