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Destinations · Europe · italy · Milan · Where to shop ·

Freitag

Author: Anothertravelguide.com0 COMMENTS

Freitag

The well-known Swiss brand Freitag, which specialises in recycled accessories and clothing, has also just opened its first store in Milan. The brand was founded in 1993 by two brothers, graphic designers Markus and Daniel Freitag, when they were unable to find a bag that was functional, watertight, and well-designed enough to hold their work. They noticed that much usable material could still be found in old, used automobiles – materials such as rubber tires, seat belts, and truck tarpaulins – and so they decided to put them to good use. Thus the legendary Freitag bag was born, which is now even in the MoMA collection in New York City. In line with Freitag’s style, the new Milan store is located in a 19th-century industrial building in the Porta Nuova district. The designers have scrupulously preserved many of the original architectural details, such as brick walls, vaulted ceilings, and stone pillars, naturally complementing them with distinctly contemporary design elements. Here you’ll find more than 1500 unique bags in a variety of colours and shapes as well as collections of accessories and clothing.

Viale Pasubio, 8
freitag.ch

11/2017

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