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Destinations · Europe · italy · Milan · Where to shop ·

Maison Martin Margiela

Author: Anothertravelguide.com0 COMMENTS

Although the Maison Martin Margiela store stands on one of the sleekest shopping streets in Milan - Via della Spiga, the designer's style has remained uncompromised. As it is well-known, the legendary fashion figure, a part of the 'Antwerp Six', has never graced the catwalk, appearing in person at his own fashion shows.
The Margiela's method in fashion design can be described as an analytical approach towards apparels. Meaning, taking apart already existent and putting together according to his interpretation - inside outside, sleeves attached to skirts, etc. In creation of new designs, Margiela utilizes "second hand" finds, too, as he is fascinated not only by opportunity to prolong life of already well-worn garment but also by its history as such.

His boutiques in Brussels, Paris, London, Tokyo, and other places, devoid of flashy signs, with characteristic white interiors, witty usage of antique elements and white-coated staff, perfectly reflect "Margiela style". The Milan store hides in the inner yard of the 19th century building which once was a private house. Only a white "ladder", painted on a pavement, leads to its door, quite easy to pass unnoticed. The store interior features already well-known Margiela elements - chairs, upholstered in white, books, at the same time serving as shelves, a pile of antique window-frames, used as a peculiar installation. The floors, covered in white leather or a carpet, creating an effect of grey wooden floorboards. The shop has a small inner yard with white pebbles and a white bench. White-framed photos of the same yard adorn also shop-windows. The boutique in Milan, the same way Maison Martin Margiela stores around the world, features designer accessories as well as his current fashion collections.

At the end of the 2009 Martin Margiela announced that he exits his fashion house but Maison Martin Margiela still keeps it's founders traditions.

46, Via della Spiga

www.maisonmartinmargiela.com

 

09/2010

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