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Destinations · Europe · united kingdom · London · Where to sleep ·

Ace Hotel London Shoreditch

Author: Anothertravelguide.com2 COMMENTS

Ace Hotel London Shoreditch

No place embodies London's creative spirit as well as the Ace Hotel London Shoreditch. At first glance it's hard to tell whether this is a hotel, a club or some private meeting space... or even who in the lobby (which feels more like a coworking space, with about twenty people sitting around a long wooden table, engrossed in their screens) is a guest and who's a local. As is widely known, large hotels, of which the 258-room Ace Hotel London Shoreditch is one, are usually small worlds unto their own, separate from the cities around them. But this is definitely not the case here. In fact, the opposite is true – the Ace Hotel London Shoreditch has managed to become the energetic epicentre of the entire neighbourhood. In the mornings the hotel's small and charming Hoi Polloi brasserie is a favourite spot for locals to have breakfast; in the evenings a DJ plays in the bar; at night the nightclub in the basement opens its doors. The hotel even has its own small art gallery and restaurant, which is accessed, of all things, through a flower shop.

It's difficult to imagine that not so very long ago the now-fashionable neighbourhood of Shoreditch, formerly a working-class area with the regular host of problems, was practically abandoned. Bordellos were common here in the 17th century, and a vestige of that era – in the form of a “gentlemen's club” – can be found just a few hundred metres from the hotel. Across the street from the club is a market where you can pick up a gyros or freshly baked waffles. Just a little way further is Redchurch Street. Full of small stylish shops, the street feels like its own little republic specialising in charming and personal shopping experiences. And that's a feeling you can no longer find in central London. 

Shoreditch was also London's first theatre district. One of those theatres, the Shoreditch Empire music hall, opened in 1856 on the very site where the Ace Hotel London Shoreditch now stands. Charlie Chaplin is even said to have visited the theatre. In the more recent past this was the home of the very large and impersonal Crowne Plaza Hotel, memories of which the Ace Hotel London Shoreditch designers (Universal Design Studio) incorporated into the new interior in the form of bare concrete walls and bricks. In a nod to the craftsman workshops formerly found in the area, which have now been replaced by the high-tech industry and multimedia offices, most of the furniture in the hotel's lobby has been made by local designers and manufacturers. The elevator up to the rooms is located in the farthest corner, apparently so that it does not interfere with the rest of the atmosphere. 

And the rooms themselves are like small apartments. For example, our room at the Ace Hotel London Shoreditch felt like it could have been the apartment of some rockstar's college-age child. Vintage elements merged with contemporary design, a quilt covered the bed, a guitar hung on the wall, ready for anyone to take it in their hands and play a few riffs. A British Revo radio and a metal cup for tea stand next to the books on the metal shelf. As a previous guest aptly remarked, the white-tiled bathroom and its black-topped vanity and jeans-patterned tissue box remind one of a barber shop. Industrial graffiti adorns one of the room's walls and was made by young local artists, most of whom come from a street art background. And the hallway walls are covered in a stylised wallpaper made of pages from a poker handbook.

Don’t miss the opportunity to check it yourself when next in London! 

100 Shoreditch High St, London E1 6JQ

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Visited: October

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