Le Rubis is a place that you would probably not find if you didn't specifically look for it, and that you would probably not think of visiting unless somebody told you about it. The bar is located on a small side street, less than fifty paces from the renowned Colette fashion store and from the snobby, tourist-filled Rue du Faubourg St Honoré shopping street. However, sometimes a few sidesteps are enough to bring you into a completely different environment. Almost right next to Le Rubis stands an oyster restaurant that is popular with the locals and reasonably priced, providing a great spot to pause and regain one's senses during your Parisian shopping frenzy.
With its doors and windows painted the colour of red wine and barrels outside by the entrance covered with red chequered tablecloths, as well as a metal-topped bar counter staffed by the owner himself, Le Rubis is a bit like a trip back in time. Here, on this small "wine island", life still goes on as if globalization was a vague term of futurist literature, and as if the big luxury corporations, which have since swallowed up just about all of the small haute couture fashion houses like tasty bite-sized morsels, had not yet begun their nightmarish expansion.
The drinks at this bar come in small glasses that are served full to the brim. Le Rubis specializes in wines from the Beaujolais, Loire, Alsace, Bordeaux and Burgundy regions of France.