A place where Roald Dahl's story about Willy Wonka seems larger than life - even if the time when you believed in stories disappeared long ago in the harsh reality of the adult world. S.a.i.d is a chocolate shop and restaurant built in 1920 in a former chocolate factory. Chocolate really was made here at one time and some signs from that era can still be noticed in the interior of the renovated factory. The old machinery became silent long ago and serves merely as an interior design element, just like the old metal forms that now decorate the wall of the fancy restaurant, but that once had all possible kinds of chocolate marvels poured into them. After spending some time here, it's hard to picture where you really are - at a chocolate museum, in a workshop or some kind of wonderful temple of sweets. All possible kinds of chocolate can be purchased at the shop, with the design embodying an elegant patina feeling. A magnificent place for buying a hedonistic sweet and slightly sentimental present.
S.a.i.d is located in Rome's San Lorenzo district, which is known for its proletarian past, but has in recent years become the Eternal City's alternative cultural epicentre due to an active student life. It offers a completely different feel of Rome, with its colourful cheap eateries and graffiti-covered façades.
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